Jumex
Project Type
Package Design & Illustration
Date
February 2024
​Jumex is a nectar drink brand that offers a wide variety of fruit flavor options. Known for their delicious taste and unique flavors, Jumex consumers love their products.
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The current design of Jumex products, however, does not advertise the qualities that make their products valuable. The goal of this redesign was to capture the qualities that make the brand stand out and communicate them to consumers.
The minimalist redesign communicates that Jumex is a healthy drink option with clean and simple ingredients. I also developed several labels for different flavor options featuring customized logos with the flavor's main color. Including different colors for different flavors was crucial to signal that Jumex carries more fruit options than all its competitors. The clean design and array of colors will draw viewers to Jumex products among the sea of other brands at a grocery store.
